CWR's role will be to leverage its relationships with the cable and television media as well as the health and fitness reporters to raise national and international awareness for the network and Club MAC Xtreme(TM) (CMX), the first and only interactive broadband experience covering the world of martial arts at www.macexperience.com. CWR will use a multi-level public relations campaign in conjunction with targeted monthly media relations programs to promote MAC.

"We selected CWR because of their vast knowledge of the media and their passion for quality and excellence," said R. Anthony Cort, Founder, Chairman and CEO of the Martial Arts Channel. " CWR has already started to get national attention for MAC, and we are excited about their hard work and determination."

In addition, CWR will work aggressively to publicize MAC's Chi-FYI: The Power of Healthy Living(TM) campaign kicking off in February 2006. MAC will coordinate a series of health, fitness and personal development related martial arts events throughout the U.S., in print and online (www.macexperience.com) with participation from leading martial artists, fitness experts, medical and nutritional professionals starting in February 2006 and continuing throughout the year.

"We are very pleased that the Martial Arts Channel has joined our growing list of television clients. We look forward to spreading the word about the martial arts lifestyle which is practiced and enjoyed by millions every year," said Veronica Welch, Principal at CWR & Partners, LLP. "MAC is the place for martial arts on air and online ... soon you will see MAC everywhere."

About the Martial Arts Channel:

The Martial Arts Channel is the first family-friendly, 24-hour martial arts inspired cable television network providing a holistic connection to the world of martial arts. MAC is scheduled to launch nationally during the first quarter of 2006, and will offer a diverse programming lineup, including content never before seen in the U.S. The programming schedule features original and acquired series, movies, news, documentaries, instruction, tournaments, health and fitness content, cartoons and children's programming from around the world. MAC is part of a vertically integrated multimedia organization that includes MAC Sports(TM), MAC Live(TM), macexperience.com(TM), and its interactive broadband component, Club MAC Xtreme(TM) (CMX). Based in New Jersey, MAC is a wholly owned subsidiary of Breakthrough Communications, LLC, a privately held company.

About CWR:

CWR & Partners, LLP, based in Attleboro, MA, was founded in 2001 by public relations industry veterans Kelly Cinelli and Veronica Welch. Over the past four years, the agency has used its public relations skills to land media placements for their clients in thousands of publications across the U.S. and abroad. For more information please call 508-222-4802 or visit www.cwrpartners.com.